Privacy Policy

Last updated: May 27, 2026

1. Introduction

This Privacy Policy explains how Bluefin Trading LTD ("we", "us", "our") collects, uses, and protects personal data through the Bluefin Scorecards platform (the "Platform"). The Platform is an internal business tool operated exclusively for authorised employees and contractors of Bluefin Trading LTD. It is not intended for public use.

2. Data Controller

The data controller responsible for your personal data is:

Bluefin Trading LTD
VAT: GB189589034
Keelham Farm
Hebden Bridge, HX7 8TG
West Yorkshire, United Kingdom
Email: info@bluefintrading.co.uk

3. Data We Collect

3.1 Account Information

When you register on the Platform, we collect your name and email address. This information is necessary to create and manage your account.

3.2 Usage Data

We may collect information about how you interact with the Platform, including pages visited, features used, and timestamps. This data is used solely to maintain and improve the Platform.

3.3 Third-Party API Data

The Platform retrieves business performance data from third-party services, including Meta, Google, Amazon, and Shopify. This data relates to the company's advertising, sales, and e-commerce performance and is used exclusively for internal business analytics. No personal data of end consumers is collected or processed through these integrations.

4. How We Use Your Data

We use the collected data for the following purposes:

• Providing access to internal performance dashboards and analytics
• Managing user accounts and access permissions
• Generating internal business reports and scorecards
• Maintaining the security and integrity of the Platform
• Improving the Platform's features and performance

We do not use your data for advertising, profiling, or any purpose unrelated to the internal operation of the Platform.

5. Third-Party API Data Usage

Data retrieved from third-party APIs (Meta, Google, Amazon, and Shopify) is:

• Used exclusively for internal business analytics and performance monitoring
• Stored securely within the Platform's database
• Not shared with any external parties
• Not sold, rented, or otherwise distributed outside of Bluefin Trading LTD
• Processed in compliance with each third-party's API terms and data policies

6. Data Sharing

We do not share, sell, rent, or disclose personal data or business data to any third parties outside of Bluefin Trading LTD. Access to the Platform and its data is restricted to authorised personnel within the organisation.

7. Data Retention

Personal data associated with your account is retained for as long as your account remains active and for a reasonable period thereafter in accordance with our internal data management policies. Business performance data is retained for historical analysis purposes.

You may request deletion of your account and personal data at any time by contacting us at info@bluefintrading.co.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encrypted connections (HTTPS/TLS) for all data transmission
• Role-based access controls to restrict data access to authorised users
• Secure password hashing and storage
• Regular security reviews and updates

9. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data
• Right to restrict processing — request limitation of how we process your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to the processing of your personal data

To exercise any of these rights, please contact us at info@bluefintrading.co.uk.

10. Cookies

The Platform uses essential cookies required for authentication and session management. These cookies are strictly necessary for the Platform to function and cannot be disabled. We do not use tracking or advertising cookies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page with an updated "Last updated" date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Bluefin Trading LTD
Keelham Farm
Hebden Bridge, HX7 8TG
West Yorkshire, United Kingdom
Email: info@bluefintrading.co.uk